KUALA LUMPUR, 14 July 2026 – Huawei Consumer Business Group (CBG) Malaysia has officially introduced the HUAWEI Pura 90s Series during its Flagship Product Global Launch Event in Malaysia, unveiling a new generation of flagship smartphones designed to elevate mobile photography, intelligent experiences and everyday creativity. Alongside the launch of the HUAWEI Pura 90s Pro and HUAWEI Pura 90s Pro Max, Huawei also announced the arrival of the HUAWEI FreeClip 2 S and the HUAWEI MatePad Air, expanding its ecosystem of connected smart devices.
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Built around the campaign theme “Now is Your Moment”, the new product lineup combines cutting-edge imaging technology, AI-powered software, premium craftsmanship and seamless connectivity to empower users to capture, create and stay productive wherever they are.
Elevating Mobile Photography with Next-Generation Imaging
At the heart of the HUAWEI Pura 90s Series is Huawei’s latest advancement in mobile photography. Designed for creators, photography enthusiasts and everyday users alike, the smartphones introduce powerful imaging capabilities that deliver exceptional image quality across a wide range of shooting scenarios.
The flagship HUAWEI Pura 90s Pro Max features an industry-leading 200MP Ultra Large Sensor Telephoto Camera equipped with a 1/1.28-inch RYYB sensor, 4x optical zoom, Optical Image Stabilisation (OIS), and 20x HEX Telephoto Video capability. Whether photographing concerts, sporting events or distant landscapes, users can capture impressive detail with greater clarity and precision.
Meanwhile, the HUAWEI Pura 90s Pro offers an Ultra Lighting Macro Telephoto Camera capable of focusing as close as 5cm, enabling users to capture intricate textures and stunning close-up photography. Both models are equipped with Huawei’s Ultra Lighting Camera technology, delivering brighter images, improved dynamic range and more accurate colours in various lighting conditions.
AI-Powered Photography for Smarter Creativity
Beyond advanced camera hardware, the HUAWEI Pura 90s Series integrates a suite of intelligent AI photography features designed to simplify image creation and editing.
The new AI Composition function provides real-time framing suggestions, helping users compose balanced and visually appealing shots. AI De-Glare removes reflections when photographing through glass, while AI Remove intelligently eliminates unwanted objects and reconstructs the background naturally.
For creative flexibility, AI Move enables users to reposition subjects directly within the Gallery, while AI Best Expression automatically selects the most natural facial expressions from multiple frames, ensuring group photos look polished and professional. Complementing these intelligent tools is Huawei’s second-generation True-to-Colour Camera, delivering realistic colour reproduction across different environments.
Reliable Connectivity and Smarter Everyday Performance
The HUAWEI Pura 90s Series is engineered to provide stable, high-performance connectivity across both urban and remote environments. Whether users are streaming content, participating in video calls, gaming or uploading high-resolution photos, the devices are designed to maintain responsive performance and faster mobile connectivity.
Supporting the smartphones is EMUI 16, Huawei’s latest operating system based on Android 16. The upgraded platform introduces a more intelligent, interconnected and intuitive user experience, allowing users to move seamlessly between work, entertainment and creativity.
The experience is further enhanced by the integrated Celia AI Assistant, offering convenient voice commands for everyday tasks, while Huawei’s AppGallery ecosystem provides secure access to a growing library of applications and digital services.
Premium Design Meets Long-Lasting Performance
Huawei continues its tradition of premium smartphone craftsmanship with the HUAWEI Pura 90s Series.
The HUAWEI Pura 90s Pro Max is available in Orange Ocean, Blaze Purple, Blush Gold and Graphite Black, with the Orange Ocean edition introducing the industry’s first Dual-Tone Gradient Mid-Frame, creating a distinctive and elegant appearance.
The HUAWEI Pura 90s Pro arrives in vibrant colours including Guava Soda, Orange Soda, Mulberry Black and Coconut White, inspired by youthful energy and modern lifestyles.
Both smartphones are equipped with a 6,000mAh battery designed to support all-day usage. The Pro Max supports 100W HUAWEI SuperCharge, while the Pro supports 66W HUAWEI SuperCharge for fast and convenient charging.
Durability has also been enhanced with Anti-Reflection Scratch-Resistant Kunlun Glass on the Pro Max, improving screen protection while reducing glare for better viewing in bright environments.
Expanding the Huawei Smart Ecosystem
Huawei also introduced the HUAWEI FreeClip 2 S, combining elegant design with open-ear audio technology for greater situational awareness without compromising sound quality.
Available in Deepsea Blue and Space Silver, the earbuds feature Huawei’s signature Luminous Aesthetics design and an improved Airy C-Bridge for enhanced comfort during extended wear. Designed for commuting, work and outdoor activities, the FreeClip 2 S delivers a balance of style, comfort and everyday functionality.
Completing the launch is the HUAWEI MatePad Air, a lightweight productivity tablet featuring a slim 5.3mm profile and an Ultra-clear OLED PaperMatte Display. Combined with integrated AI capabilities and PC-level productivity tools, the MatePad Air supports professionals, students and creators who require a flexible device for work, note-taking and content creation.
Price, Availability and Pre-Order Offers in Malaysia
The HUAWEI Pura 90s Series is now available for pre-order in Malaysia, with prices starting from RM3,699 after rebate. Customers who pre-order through Huawei Experience Stores, the Huawei Official Website, Shopee, Lazada and the Huawei Official TikTok Shop can enjoy exclusive gifts worth up to RM3,076.
The promotional package includes vouchers, mystery gifts and Huawei Premium Services such as accidental damage protection, battery replacement, APAC warranty coverage, complimentary screen protector replacements and personalised VIP customer support.
The HUAWEI FreeClip 2 S is also available nationwide from RM899, bundled with complimentary gifts and after-sales support.
With the launch of the HUAWEI Pura 90s Series, Huawei continues to strengthen its position as a leader in mobile imaging and intelligent consumer technology. By combining AI-powered photography, premium hardware, intelligent software, and an expanding smart ecosystem, Huawei is delivering innovative products designed to help users create, connect, and accomplish more in every aspect of their digital lives.
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